オホーツク支部は８月８日、facebookセミナー上級編を開催しました。旭川支部幹事でアイリンク代表取締役の北口浩之氏が「ソーシャルメディアがあなたの会社、同友会、地域を活性化させる！」と題して、facebookも含めたソーシャルメディアの可能性とリスクについて講演しました。
冒頭北口氏は「ラジオ、テレビ、インターネットが登場したときのように、驚くほど早く我々の生活に浸透している。そのスピードはインターネット普及当時の４倍以上だ」述べ、現代に欠かせない媒体だと説明しました。また、企業が利用するメリットとして「現代の消費者は商品を選ぶ際、宣伝広告よりも友人の情報を信用する。つまりソーシャルメディア上の情報が消費者を動かしている」とし、世界中の人々と情報を共有できる強みを述べました。
最後に地域活性化について触れ「人が集まればより多くの意見や議論が生まれ、なにかを始めるきっかけになる。ソーシャルメディアを活用し、より多くの人々がコミュニケーションを取り合うことが重要だ」と締め括りました。
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